Part of Ribani's 99.4% natural and organic ingredients is proprietary and based on the founder’s great-great grandmother's herbal remedy for hair loss. It is the founder's trade secret and industry advantage. This trade secret allows Ribani to do what no similar product on the market can do. It is the only over-the-counter product on the market that can deliver its promise to nourish, preserve, regrow, and promote healthy hair.

In 2018, a multinational pharmaceutical and personal care company based in Mexico tested and validated the product's claims over four months. They were so impressed with the results that they offered to purchase the trade secret for millions of pesos.

The founder had a different vision. Her vision was more personal and, today remains steadfast: to reach the 6,000 individuals diagnosed with cancer every day and help others like herself keep their hair—even during chemotherapy so that when they look in the mirror, they still see themselves, giving them the self-confidence and courage to fight another day.

The proprietary formula allows our customers going through difficult life challenges - like chemotherapy and alopecia to keep and regrow their hair. Our research shows that the ancestral formation creates a barrier that protects the papilla, bulb, and root follicle. It nourishes and strengthens the cuticle and hair shaft to promote and maintain a healthy condition, appearance, and shine.

The water from the mountains of Oaxaca is among the richest in Mexico. It comes from aquifers, waterfalls, and natural springs. One of the famous archeological sites is Hierve el Agua, known for its natural mineral springs and white mineral formations resembling frozen waterfalls. It is also important because of its extensive irrigation system and terraces built by the Zapotecs as many as 2,500 years ago. It was a sacred site to the ancient peoples of the Oaxaca Valley.

It is a natural botanical - ancestral herbal medicine used in Mexico for centuries. In haircare products the extract leaves the hair easy to comb, supple, soft and shiny and imparts volume. According to a 2013 study , the herb helps hair grow by stimulating the growth stage in resting hair follicles.

It is a natural botanical - ancestral herbal medicine used in Mexico for centuries. Nettle protects hair against damage. Due to its abundant antioxidants, flavonoids, and vitamin C content, nettle leaf is a safe and natural solution to reducing hair loss and adding luster to your locks by helping protect against and neutralize free radicals.

Coco betaine is a natural surfactant derived from coconut oil. The coco in the name refers to coconut oil.  All-natural betaine is an amino acid that comes from beets. Coco betaine works to boost cleansing effects. It has a lathering and hydrating effects.‌

It is a natural ingredient. It is a surfactant (cleaning agent) produced on the basis of fatty acids derived from coconut oil. The origin can be fruit or plant based. It is a surfactant, detergent, and non-irritating foaming agent ideal for sensitive skin.

It is a synthetic ingredient that helps control the growth of micro-organisms (e.g. bacteria and fungi). It protects cosmetic products against microbial spoilage and hence make a major contribution to consumer health. This type of preservative is required in cosmetic formulations containing water.

Citric acid lowers the pH levels in shampoo. Without citric acid, shampoos can strip the hair of its natural oils and leave it dry and brittle. This naturally occurring organic acid also penetrates the hair cortex to strengthen strands within reversing the damage caused from heat, calcium deposits, and chemical or lightening processes.

Benzyl alcohol is an organic compound naturally occurring in plants and can be synthetically prepared. It is used as a preservative due to its antibacterial and anti-fungal properties. It acts as a bacteriostatic and fungistatic agent that is microbiostatic keeping bacteria, fungi and other microorganisms from growing and spoiling the product.

Hydroxyacetophenone is a synthetic antioxidant and skin-conditioning ingredient. The specific antioxidant compound is actually known as p-hydroxyacetophenone, a phenolic antioxidant capable of neutralizing several different types of free radicals. Its secondary benefit is boosting the preservation system in cosmetics.